Location information: Uber is going to use Your location information anyway they want. You might think that they will use it to make picking You up easier but they can do so much more. One thing they might do is send more drivers to the mall if 500 Uber user are there but why would they even be important? Plenty of People are everywhere but might only use Uber once every 6 months, maybe just when they drink. So now they know You are at the mall or maybe they know You are at target, walmart, payless shoes. Since they are telling you that they are going to track you they can legally sell that information to retail stores or whoever they please. If it makes money Uber will try it.